Article

Magento 2 with AI to Improve the User Experience.

By WolfSellers·April 30, 2024·5 min read

Magento 2 with AI

to improve the user experience

Magento 2 with AI

to improve the user experience

Victor Ruiz

Table of Contents

Basic Concepts What is Artificial Intelligence
Benefits of Artificial Intelligence in Magento 2
Existing AI Tools for Magento 2 Live Search
Recommendations to Increase
Conversions
AI in Adobe Cloud
Conclusion
References

Basic Concepts

Before diving into the main topic, it's helpful to review a few basic concepts.

What is Artificial Intelligence? AI is a field of study focused on developing systems capable of performing tasks that require human-like skills, while iteratively improving their performance based on the data they collect.

Its operation is based on the following:

Machine Learning: Involves training a computer with large amounts of data so it can find patterns through probabilities and statistics. Based on these patterns, the computer is able to identify new data, predict future data, or make decisions.
Deep Learning: Uses neural networks and is capable of improving its models without human intervention, essentially evaluating itself.
Natural Language Processing: AI has the ability to process human language through machine learning algorithms. This enables machines to understand, interpret, and manipulate natural languages.

Benefits of Artificial Intelligence in Magento 2

Integrating AI into a Magento 2 store adds significant value to the browsing experience. Some potential benefits include:

Chatbots for customer service: Integrating AI-powered chatbots enables 24/7 customer support, reducing response times and improving satisfaction.

Content and metadata generation for product pages, category pages, and static pages.

Increased Sales and Revenue: Personalized recommendations improve upselling and cross-selling opportunities, which in turn leads to higher sales and revenue.

Data analysis and demand forecasting: With AI, you can analyze sales data, market trends, and other relevant factors to predict product demand. This information allows you to optimize inventory levels and plan more effective marketing strategies, maximizing sales opportunities while reducing the risk of obsolete inventory and dead stock.

Customer segmentation: AI and data analytics make it possible to segment customers into groups with similar characteristics and behaviors. This analysis helps personalize offers, promotions, and marketing messages for each segment, increasing relevance and improving conversion rates — all by gaining a deeper understanding of customer behavior and preferences.

Fraud prevention: AI can detect suspicious patterns and behaviors to prevent fraud in online transactions. By analyzing purchase data and identifying abnormal behavior, fraudulent activity can be flagged and preventive measures taken. This helps protect both customers and Adobe Commerce, building trust in transactions and improving overall security.

Price optimization: AI algorithms can automatically adjust product prices based on factors such as demand, competition, and your company's pricing strategies. This dynamic price optimization helps you maximize revenue and maintain a competitive edge in an ever-changing market environment.

Personalized shopping experience: AI enables highly personalized shopping experiences for users. By displaying personalized content and offers based on each customer's interests and preferences, customer satisfaction and loyalty are improved. Personalization creates a deeper connection with customers and increases the likelihood of repeat purchases.

Advanced search: AI enhances the search functionality in a Magento store by leveraging natural language processing techniques. This allows users to find products more quickly and accurately, even when using imprecise or misspelled search terms. A smart, efficient search improves usability and customer satisfaction.

Existing AI Tools for Magento 2

Live Search

This search tool recognizes spelling errors, simplifies the search process, and personalizes results. It also gives merchants a certain level of control over those results: from the Live Search dashboard, they can prioritize, demote, hide, and pin products in search results using custom rules. For example, you can pin a specific product to appear when a user searches for "jacket."

Live Search custom rules

Live Search results are displayed in a popover, and thanks to Adobe Sensei, it includes search word and product suggestions along with thumbnail images.

Live Search popover

The results popover includes a link to view all results. When clicked, all results are displayed alongside another Live Search feature called facets — smart filters that appear next to the results (e.g., color, material, size, etc.). While the merchant creates and manages these filters, it is Adobe Sensei that intelligently determines the most appropriate filters to display for a given query.

Recommendations to Increase Conversions

Magento 2 leverages Adobe Sensei to use past customer activity — along with data from other shoppers — to deliver recommendations through its Product Recommendations feature, which is available as a free installation. These can include suggestions such as "recommended for you," which are highly personalized and focused on past activity; "if you viewed this, buy this," which show products based on items already purchased or browsed; "more like this," which provides options similar to what the customer is currently viewing; "most viewed," "most purchased," and "most popular," which highlight trending products; or "visually similar products," which surfaces items that look similar.

It's important to understand that each of these recommendation types has different training time requirements, and that higher traffic means less time is needed for the AI to start delivering recommendations.

AI in Adobe Cloud

Adobe Experience Cloud incorporates artificial intelligence elements across all of its products, always powered by Adobe Sensei. For example, Adobe Marketo Engage offers chatbots, while Adobe Analytics analyzes ecommerce data and — thanks to Sensei — is able to identify significant anomalies in expected customer behavior (such as a spike in abandoned carts), alert teams about them, and help pinpoint the possible factors driving those anomalies.

Conclusion:

Magento stores that adapt to this technological shift will have a clear advantage over the competition, as they will be able to offer customers a more personalized shopping experience.

REFERENCES

Adobe. (n.d.). Introduction to Live Search. Retrieved from https://experienceleague.adobe.com/en/docs/commerce-merchant-services/live-search/overview

Adobe. (n.d.). Live Search Add Rule. Retrieved from https://experienceleague.adobe.com/en/docs/commerce-merchant-services/live-search/live-search-admin/rules/rules-add

Adobe. (n.d.). Live Search – Facets. Retrieved from https://experienceleague.adobe.com/en/docs/commerce-merchant-services/live-search/live-search-admin/facets/facets

Adobe. (n.d.). LiveSearch Performance Dashboard. Retrieved from https://experienceleague.adobe.com/en/docs/commerce-merchant-services/live-search/live-search-admin/performance

Adobe. (n.d.). Product Recommendations Workspace. Retrieved from https://experienceleague.adobe.com/en/docs/commerce-merchant-services/product-recommendations/admin/workspace

Adobe. (n.d.). Live Search – Storefront Popover. Retrieved from https://experienceleague.adobe.com/en/docs/commerce-merchant-services/live-search/live-search-storefront/storefront-popover

Adobe. (n.d.). Live Search custom rules. Retrieved from https://experienceleague.adobe.com/en/docs/commerce-merchant-services/live-search/live-search-admin/rules/rules-add

Adobe. (n.d.). Product Recommendations Workspace. Retrieved from https://experienceleague.adobe.com/en/docs/commerce-merchant-services/product-recommendations/admin/workspace

Adobe. (n.d.). Live Search – popover. Retrieved from https://experienceleague.adobe.com/en/docs/commerce-merchant-services/live-search/live-search-storefront/storefront-popover

Adobe. (n.d.). LiveSearch Performance Dashboard. Retrieved from https://experienceleague.adobe.com/en/docs/commerce-merchant-services/live-search/live-search-admin/performance

Adobe. (n.d.). Learn more about Live Search at: Retrieved from https://business.adobe.com/products/magento/live-search.html y https://business.adobe.com/mx/products/magento/live-search.html