Experience · CMS & Personalization
Adobe Experience Manager + Target: content, DAM and personalization at scale
AEM is Adobe's enterprise CMS: one of the few that combines content management, digital asset management (DAM) and forms in a single platform. Target adds personalization and A/B testing on top of that content. Together they deliver the right experience, to the right person, at the right moment — across web, mobile and any other channel.
AEM Sites
Experience Manager Sites — enterprise CMS
AEM Sites is the CMS for brands that can't rely on a generic WordPress. Reusable templates, headless + headful authoring, native multi-site and multi-language, solid editorial workflows and the Adobe ecosystem behind it.
We implement it with modern architecture: edge delivery, modern React/Vue components, integration with AEP for data-driven personalization.
- In-context authoring with Edit Mode + Preview Mode
- Editable templates + reusable components
- Multi-site Manager for brands with N sites
- Managed translations + editorial workflows
- Headless GraphQL API + traditional headful
- Edge Delivery Services for LCP <1s
AEM Assets
Digital Asset Management (DAM)
AEM Assets is the DAM layer: a central repository for photos, videos, PDFs and any creative asset. Automatic AI-driven metadata (Adobe Sensei), versioning, approvals, channel distribution and automatic renditions for every context.
- Centralized storage with per-team permissions
- Automatic metadata with Adobe Sensei (tags, recognition)
- Automatic renditions (web, mobile, social, print)
- Dynamic Media for optimized delivery
- Integration with Creative Cloud (Photoshop, Illustrator)
- Distribution to marketplaces, social networks, partners
AEM Forms
Experience Manager Forms
For regulated industries (banking, insurance, telecom, government) that need to capture data with complex forms, approval workflows, e-signatures and document generation. Drag-and-drop design + advanced conditional logic.
- Adaptive forms (responsive + accessible)
- Integrated e-signatures (Adobe Sign)
- Multi-step approval workflows
- Dynamic PDF document generation
- Regulatory compliance (PCI, HIPAA, LFPDPPP)
Adobe Target
Personalization and A/B testing with Adobe Target
Target is Adobe's personalization engine. It integrates natively with AEM + AEP. Run A/B tests, multivariate tests, rule-based or AI-driven personalization (Auto-Target, Auto-Allocate), and product recommendations.
We implement end-to-end personalization strategies: from technical setup to experiment governance (backlog, prioritization, statistical analysis).
- A/B testing + multivariate testing (MVT)
- Auto-Target: AI that assigns the best variant per user
- Auto-Allocate: dynamic traffic reallocation to the winner
- Recommendations with Adobe Sensei
- Personalization based on CDP segments
- Governance: backlog + prioritization + analysis
Architecture
AEM as a Cloud Service vs on-premise
AEM runs in 3 models: Cloud Service (managed by Adobe, recommended for new projects), Managed Services (Adobe-controlled cloud), or on-premise. We help you choose and migrate based on complexity, compliance and budget. New projects almost always go AEM Cloud.
- AEM as a Cloud Service (AEMaaCS) — evergreen
- AEM Managed Services — dedicated cloud
- AEM on-premise — self-hosted (legacy)
- Migration from AEM 6.x on-prem → AEMaaCS
- CI/CD with Adobe Cloud Manager
Integrations
AEM + Adobe Experience Cloud full-stack
AEM's power comes when it's connected to the rest of the Adobe stack. We integrate it with Analytics to measure content, Target to personalize, Campaign/Marketo for automation, AEP for unified data, and Commerce for native catalog/checkout.
- AEM ↔ Analytics (Content Performance)
- AEM ↔ Target (in-page personalization)
- AEM ↔ AEP (CDP audiences)
- AEM ↔ Commerce (catalog + checkout)
- AEM ↔ Marketo / Journey Optimizer
- AEM ↔ Workfront (creative workflows)
Frequently asked questions
- When should I use AEM vs WordPress or another CMS?
- AEM justifies its cost when: (a) you have >20 sites or complex multi-country setups, (b) you need an enterprise DAM with serious governance, (c) regulatory compliance, (d) you already use other pieces of Adobe Experience Cloud that integrate natively. For simple marketing sites, WordPress or similar is more efficient.
- How much does an AEM license cost?
- AEM Sites as a Cloud Service starts around $50k USD/year for basic tiers and scales quickly based on traffic and modules (Sites + Assets + Forms). AEM + Target + Analytics bundled is the most common configuration in enterprise.
- Can you migrate AEM 6.5 on-prem to AEMaaCS?
- Yes. We have experience with Cloud Acceleration Manager (CAM) and Dispatcher Converter. We migrate legacy code, custom components and content while preserving URLs and search ranking. A typical project takes 4-8 months depending on the volume of custom components.
- Does Target need AEM to work?
- No, Target works with any frontend (non-AEM sites too). But the AEM + Target integration is the deepest on the market: you can edit variants from AEM, personalize blocks in-context, and connect AEP segments directly.
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