Work Management
Adobe Workfront: marketing work flows
Marketing and creative teams run on Slack briefs, email approvals, Google Drive versions and zero visibility into real status. Workfront fixes this with a unified system: request intake, resource planning, approval workflows, Creative Cloud integration and real-time reporting on team throughput.
Who it's for
When Workfront justifies its cost
Workfront isn't Trello or Asana. It's heavy but powerful — it's justified when the marketing/creative team has 30+ people, multiple business units with constant briefs, external agencies rotating in and out, or compliance and audit requirements.
For smaller teams, Jira, Monday or Asana usually offer better cost-benefit. We'll tell you straight.
- Marketing/creative teams of 30+ people
- Multiple business units with parallel briefs
- External agencies + rotating freelancers
- Compliance: audit trail for decisions and versions
- Executive visibility into team throughput
Request Intake
Standardized request intake
Custom forms per request type (banner, video, landing, integrated campaign). Every request starts with all the info the team needs — no email ping-pong. Automatic prioritization by rules.
- Custom forms per project type
- Required fields based on type
- Automatic routing to the right team
- Prioritization by rules (e.g., CEO request → top)
- SLA per request type
Workflows
Production + approval workflows
From brief to final delivery, through concept, design, feedback, legal approvals and publish. Every step with clear roles, target dates, dependencies and proactive alerts when things go off track.
- Templates per deliverable type
- Automatic dependencies (can't design without an approved brief)
- Multi-stakeholder approvals (legal, brand, executive)
- Configurable notifications (Slack, email, push)
- Alerts when there's a risk of delay
Proofing & Review
In-asset review and comments
Comments directly on the image, video or PDF. Automatic versioning. Traceable approvals. It replaces the chaos of annotated screenshots by email + 15 versions in different folders.
- Pinned comments on image/video/PDF
- Automatic versioning (v1, v2, v3…)
- Tracked approvals (who approved, when)
- Mobile review app for approvers on-the-go
- Integration with Photoshop/Illustrator/Premiere
Resource Management
Resource planning and capacity
See who's available, who's saturated, when capacity frees up. Assignments based on skills and actual availability. Prevents the classic 'Julia is on 4 projects but nobody knew.'
- Workload view per person / team
- Skills matrix for assignments
- Capacity forecasting (4-12 weeks ahead)
- Drag-and-drop reassignment
- Calendar integration (Outlook, Google)
Integrations
Workfront + Adobe Experience Cloud
Workfront integrates natively with Creative Cloud (designers work in Photoshop/Illustrator with asset linking), AEM Assets (approved assets in Workfront flow to the DAM), Marketo/Campaign (email requests go from production to execution) and Analytics (measuring whether what was produced actually performed).
- Workfront ↔ Creative Cloud (Ps, Ai, Pr, Ae)
- Workfront ↔ AEM Assets (DAM pipeline)
- Workfront ↔ Marketo / JO (campaign handoff)
- Workfront ↔ Analytics (post-launch performance)
- Workfront ↔ Microsoft Teams / Slack / Jira
Frequently asked questions
- Workfront vs Asana/Monday/Jira?
- Workfront is 5-10x more powerful but also 5-10x more expensive. It's justified when (a) marketing is core to the business and slow, (b) you have Creative Cloud and AEM integration that creates an advantage, (c) compliance/audit requires it. For small marketing teams, Asana or Monday are more agile.
- How much does Workfront cost?
- Pricing isn't public (sales-led). Typical enterprise: ~$30-70 USD per user/month depending on tier (Standard, Plan, Prime, Ultimate). For 50 users: ~$20k-40k USD/year. Requires a minimum annual commitment.
- How long does a Workfront rollout take?
- Typically 3-6 months. Phase 1: process + template design (1-2 months). Phase 2: pilot with one team (1 month). Phase 3: rollout to the full org + training (2-3 months). Success depends 80% on change management, 20% on technical config.
Related services
Adobe Commerce
Adobe Commerce (formerly Magento) implementation with all native capabilities: catalog, checkout, payments, promotions, Page Builder and more.
Learn more →Adobe Commerce B2B
B2B stores with purchase lists, quotes, approvals, customer-specific pricing and corporate account management.
Learn more →Adobe Experience Manager (AEM)
AEM Sites + Assets + Forms and Adobe Target: enterprise CMS, DAM and personalization at scale for omnichannel experiences.
Learn more →Adobe Experience Platform
AEP + Real-Time CDP + Customer Journey Analytics + Analytics + Data Collection: unified data architecture to activate real-time personalization.
Learn more →Want to discuss your project?
We'll assess your case at no cost and propose a concrete path forward.
Book a call