Marketo vs Adobe Campaign — which to pick?

Marketo is superior for B2B (complex lead nurturing, scoring, sales alignment). Adobe Campaign is better for B2C multichannel with high email volume. If you already use Adobe Experience Cloud, both integrate natively with AC. We help you choose in the initial consultation.

How long until you see SEO results?

Technical SEO (Core Web Vitals, schema, sitemap) has impact in 4-8 weeks. Content SEO (blog, landing pages, long-tail keywords) takes 3-9 months for stable rankings. We never promise 'first position in 1 month' — that's a red flag.

Do you manage paid campaigns (Meta, Google Ads)?

We handle the technical side (tracking, product feed, Pixel, conversion API) and the initial setup. Day-to-day tactical management (creative, bidding) can stay with your media agency or we can provide it as an optional service.

Marketing Automation

Marketing automation with Adobe Marketing Cloud

Having traffic isn't enough — you have to convert it, retain it and make it profitable. We implement the Adobe Marketing suite: Marketo Engage (B2B), Journey Optimizer (B2C and B2B Edition), Campaign (legacy email), GenStudio (AI marketing) and Target for personalization. All integrated with AEP for unified segmentation.

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Marketo Engage

Marketo Engage for B2B marketing automation

Marketo is Adobe's B2B marketing automation engine. Lead scoring, complex nurturing programs, dynamic SmartLists, revenue attribution and native alignment with Salesforce or Dynamics.

We implement it end-to-end: from instance setup to acquisition, nurture, re-engagement and upsell programs. With closed-loop revenue reporting.

Lead scoring (demographic + behavioral)
Multi-track nurturing programs per persona
SmartCampaigns with triggers and flows
Account-Based Marketing (ABM) with Bizible
Marketo ↔ Salesforce / Dynamics integration
Pipeline influence + revenue reporting

Journey Optimizer

Journey Optimizer (B2C + B2B Edition)

Journey Optimizer is the modern replacement for Adobe Campaign for B2C, with a specific B2B edition. Real-time orchestrated multichannel journeys, with decisions based on AEP and execution on email, push, SMS, in-app, WhatsApp and paid media.

Visual journey builder (drag-and-drop)
Real-time decisions on AEP
Unified multichannel (email, SMS, push, in-app, WhatsApp)
B2B Edition: account-level journeys + buying groups
Offer Decisioning: the right offer per customer
Integrated experimentation (A/B + Holdouts)

Adobe Campaign

Adobe Campaign (legacy — migration path to JO)

If your brand already runs Adobe Campaign (v7 or Standard), we keep operating it and plan an orderly migration to Journey Optimizer — Adobe is moving investment there. Today we maintain campaigns, optimize deliverability and modernize workflows.

Campaign Classic v7 / Campaign Standard
Deliverability optimization
Responsive templates + personalization strings
Deduplication + consent management
Structured migration path to Journey Optimizer

GenStudio

GenStudio for Performance Marketing

GenStudio is Adobe's bet on generative AI for marketing: it creates variants of creatives, copy, audiences and optimized channels. It connects with Creative Cloud, AEM Assets, Firefly (generative AI), AEP for targeting and activation channels.

Creative generation with Adobe Firefly
Automatic variants per segment/channel
Brief-to-creative in minutes (not weeks)
Brand consistency enforcement (brand guardrails)
Continuous performance insights
Integration with Creative Cloud + AEM Assets

SEO

Technical SEO for Adobe Commerce

Adobe Commerce has good SEO foundations, but the default config leaves money on the table. We optimize URL architecture, schema.org for products and categories, Core Web Vitals, segmented sitemaps, smart canonical tags and dynamic meta templates.

Includes an initial SEO audit, technical implementation and ranking tracking with Google Search Console.

Schema.org Product + Offer + Review
Sitemap.xml segmented by type
Canonical tags for duplicate products
Open Graph + Twitter Cards per product
Dynamic meta tags based on template
Core Web Vitals (LCP < 2.5s)
hreflang for multi-country
Breadcrumbs with schema.org

Segmentation

Dynamic customer segmentation

Not all your customers are worth the same or buy the same things. We configure dynamic segments based on LTV, products purchased, location, recency and frequency. Each segment gets different offers, emails and landing pages.

RFM (Recency, Frequency, Monetary) scoring
LTV prediction with machine learning
Segments: VIP, regular, churn risk, new
Products purchased (clustering)
Geo-segmentation by city/region
Device + time of purchase

Automation with Marketo and Adobe Campaign

Marketo for B2B, Adobe Campaign for B2C. Both natively integrated with Adobe Commerce via Adobe Experience Platform. Triggers from purchase events: abandoned cart, post-purchase, review request, cross-sell.

Abandoned cart emails with personalization
Post-purchase welcome + review request
Cross-sell based on history
Win-back for churned customers
Birthday + anniversary offers
Lead scoring for B2B

Multichannel campaigns

Email + SMS + WhatsApp + Push + Social. Unified by segments and consistent content. Dynamic retargeting with up-to-date product feed. Multivariate A/B testing.

Email marketing (SendGrid, Amazon SES)
SMS (Twilio, MessageBird)
WhatsApp Business (Meta Cloud API)
Web + mobile push
Meta + Google Ads retargeting
Continuous A/B testing

Analytics + attribution

Clean tracking with GA4 + Meta Pixel + Adobe Analytics. Server-side tagging to avoid blockers. Multi-touch attribution models. Executive dashboards by channel and campaign.

GA4 with Enhanced Ecommerce tracking
Server-side tagging (GTM SS)
Modeled multi-touch attribution
Dashboards with Looker Studio
LTV by cohort and channel
Monthly executive reporting

Frequently asked questions

Marketo vs Adobe Campaign — which to pick?: Marketo is superior for B2B (complex lead nurturing, scoring, sales alignment). Adobe Campaign is better for B2C multichannel with high email volume. If you already use Adobe Experience Cloud, both integrate natively with AC. We help you choose in the initial consultation.
How long until you see SEO results?: Technical SEO (Core Web Vitals, schema, sitemap) has impact in 4-8 weeks. Content SEO (blog, landing pages, long-tail keywords) takes 3-9 months for stable rankings. We never promise 'first position in 1 month' — that's a red flag.
Do you manage paid campaigns (Meta, Google Ads)?: We handle the technical side (tracking, product feed, Pixel, conversion API) and the initial setup. Day-to-day tactical management (creative, bidding) can stay with your media agency or we can provide it as an optional service.

Want to discuss your project?

We'll assess your case at no cost and propose a concrete path forward.

Book a call