Omnichannel & OMS
Omnichannel strategy with an Order Management System (OMS)
A modern customer buys online, picks up in-store, returns at another branch and expects unified tracking. Without an OMS, running this is chaos. We implement Adobe Order Management (Walker OMS) and other solutions to unify inventory, orders and fulfillment.
What is an OMS and why do you need one?
An Order Management System orchestrates orders from every channel (web, marketplace, physical stores, call center, mobile) against all your inventory (DCs, stores, dropship). It intelligently decides where to ship each order from, optimizing cost, speed and availability.
- Unified multi-source inventory
- Intelligent order routing
- Real-time stock visibility
- Fulfillment flexibility (BOPIS, ship-from-store)
- Cross-channel returns
Adobe Order Management (Walker OMS)
Adobe acquired Walker in 2022. It's the official OMS that integrates natively with Adobe Commerce. Powerful for retailers with physical stores, marketplaces and multiple DCs.
- Native integration with Adobe Commerce
- Configurable routing engine
- BOPIS capabilities (buy-online-pickup-in-store)
- Ship-from-store to get closer to the customer
- Marketplace connectors included
Alternatives: IBM Sterling, Manhattan, Oracle OM
For enterprises with an established stack, we integrate with IBM Sterling OMS, Manhattan Active Omni, Oracle Order Management or homegrown solutions. Our expertise is the Adobe Commerce ↔ OMS integration layer.
- IBM Sterling Order Management
- Manhattan Active Omni
- Oracle Order Management Cloud
- Custom integrations with ERP OMS modules
BOPIS and Ship-from-store
BOPIS (buy online, pick up in store) increases AOV and drives traffic to physical stores. Ship-from-store turns every branch into a mini-warehouse, bringing inventory closer to the customer and reducing delivery times.
- BOPIS with inventory reservation
- Notification to store + customer
- Mobile app for store associates
- Ship-from-store with local courier
- Same-day delivery in selected zones
Multi-origin fulfillment
A single order can have products shipped from 3 different sources: a DC, a physical store and a dropshipper. The customer gets unified tracking even though technically they're 3 shipments. Coordination is invisible to the user.
- Automatic split shipment
- Consolidated tracking for the customer
- Dropship integration (partner APIs)
- Unified reverse logistics
- KPIs per source: ship cost, time, accuracy
Frequently asked questions
- Do I really need an OMS if I'm pure-play eCommerce?
- If you're 100% ship-from-DC with no physical stores or marketplaces, probably not. If you have 3+ DCs, physical stores with inventory, or also sell on MercadoLibre/Amazon — the OMS justifies its cost. The typical inflection point is when you start losing orders to local stockouts even when stock exists in another DC.
- Can I start with Adobe Commerce MSI and migrate to an OMS later?
- Yes. Adobe Commerce MSI (Multi-Source Inventory) is an included OMS-lite. It covers basic multi-warehouse at no extra cost. When your operation grows, you migrate to a dedicated OMS (Adobe OM / IBM Sterling / Manhattan). We'll walk you through the transition.
- Does BOPIS work in Mexico?
- Absolutely. We've implemented it for Mexican retailers with excellent results. The key is well-distributed branches geographically and a fast notification system for store associates. It also works well in large cities with 15-30+ stores.
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Learn more →Want to discuss your project?
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