Business Intelligence
Business Intelligence for your eCommerce
Your store generates thousands of data points every day. Without the right tool, you decide by intuition and miss obvious opportunities. We implement Adobe BI (Magento BI), Looker Studio, Metabase or Power BI with executive, operations and product dashboards.
Adobe BI (formerly Magento BI)
Adobe BI is designed specifically for Adobe Commerce. Prebuilt dashboards for eCommerce: cohort analysis, LTV, conversion funnel, category/product performance, retention. Set up in days, not months.
- Prebuilt out-of-the-box dashboards
- Cohort analysis + modeled LTV
- Detailed checkout funnel
- Top products + categories
- Performance by device/channel
- Customer retention and churn
Custom dashboards
If you need specific logic (commissions, custom metrics, your own segments), we build dashboards with Looker Studio, Metabase or Power BI on top of your data warehouse. BigQuery, Snowflake, Redshift or Postgres.
- Looker Studio (free, GA4 integration)
- Metabase (self-hosted, open source)
- Power BI (if you already have Microsoft licenses)
- Tableau (enterprise)
- Data warehouse with BigQuery/Snowflake
Data pipeline from Adobe Commerce
We set up ETL from the Adobe Commerce database to your data warehouse. Continuous updates (CDC with Debezium) or nightly batch based on volume. Data modeled with dbt for consistency.
- ETL from MySQL → warehouse
- Real-time CDC with Debezium
- Data modeling with dbt
- Conformed dimensions (customer, product, date)
- Fact tables for sales, inventory, events
Monthly executive reporting
Auto-generated PDF dashboards every month: KPIs vs previous month, vs same month last year, drilldown by category and channel. Sent by email automatically to the C-level.
- Monthly PDF executive report
- KPIs vs previous month/quarter/year
- Top 5 insights of the month
- Alerts when a KPI crosses a threshold
- Automatic scheduled email
Frequently asked questions
- Adobe BI vs free Looker Studio — which to pick?
- Free Looker Studio covers 80% of cases if your data is in GA4 + BigQuery. Adobe BI is superior specifically for eCommerce because it ships with prebuilt dashboards and native customer-lifecycle segmentation. For large brands with multiple data sources, Tableau or Power BI are usually the choice.
- How long does it take to configure the dashboards?
- Basic Adobe BI: 1-2 weeks. Custom dashboards with a new data warehouse: 4-8 weeks. We deliver iteratively — by week 2 you already have the first dashboard running.
Related services
Adobe Commerce
Adobe Commerce (formerly Magento) implementation with all native capabilities: catalog, checkout, payments, promotions, Page Builder and more.
Learn more →Adobe Commerce B2B
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Learn more →Adobe Experience Manager (AEM)
AEM Sites + Assets + Forms and Adobe Target: enterprise CMS, DAM and personalization at scale for omnichannel experiences.
Learn more →Adobe Experience Platform
AEP + Real-Time CDP + Customer Journey Analytics + Analytics + Data Collection: unified data architecture to activate real-time personalization.
Learn more →Want to discuss your project?
We'll assess your case at no cost and propose a concrete path forward.
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