Article
Capture Your Leads' Data Through a Short App
AMERICAN EXPRESS PROJECT
American Express captures data from prospective customers quickly and securely with a Short App.
American Express builds data-capture strategies through short forms (Short App) that store information from users who sign up.
We develop and maintain the Short App landing pages where all traffic from social media and email marketing campaigns lands. These pages work by having users fill in their basic information, allowing them to apply for one of several credit card options.
This Short App is built on Amazon Web Services (AWS) infrastructure with an auto-scalable architecture that supports hundreds of thousands of simultaneous users and enables data capture, validation, and verification processes.
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