Article
Personalize the Shopping Experience with Adobe Commerce
BONAFONT PROJECT (B2C)
The way eCommerce is done has changed, and with it, the way brands want to expand in the digital marketplace. That's why Bonafont decided to completely reinvent its eCommerce presence.
The process was grounded in a UX consulting engagement where expert teams participated in a thorough analysis of the eCommerce platform. A new user experience was implemented on the FrontEnd using Adobe Commerce, enabling the collection of reliable data and the development of various third-party integrations — all to generate measurements that informed key business decisions.
The short-term goals included reducing the customer bounce rate, stabilizing the average order volume, and driving new customer growth while decreasing digital advertising spend. The eCommerce platform is fully integrated with all of Bonafont's logistics systems.
Since its UX transformation, the platform has seen exponential growth in sales, brand positioning, and bounce rate reduction, among other improvements.
This eCommerce site is in constant evolution, delivering an innovative experience to its customers.
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