Adobe Experience Cloud · Content
Adobe Experience Manager Sites — enterprise multi-brand CMS
Adobe Experience Manager Sites (AEM Sites) is Adobe's enterprise CMS for websites that require multi-brand, multi-country, multi-language and serious content governance. WolfSellers implements AEM Sites in its modern stack — Edge Delivery Services + Universal Editor + headless GraphQL — and also traditional AEM as a Cloud Service (AEMaaCS), with experience on enterprise corporate sites.
Definition
What is Adobe Experience Manager Sites?
Adobe Experience Manager Sites is the websites component of AEM (Adobe Experience Manager). Unlike AEM Assets (DAM) and AEM Forms (adaptive forms), Sites focuses on delivering enterprise web pages — from corporate landings and product sites to multi-brand experiences with thousands of pages and formal editorial workflows.
AEM Sites has two modern modes: (1) Edge Delivery Services — headless + edge-native architecture for maximum performance, authoring in Google Docs or Microsoft Word; and (2) traditional AEM as a Cloud Service with the classic TouchUI authoring, ideal for already-trained teams.
Capabilities
What AEM Sites solves
AEM Sites is not a WordPress. It's a platform for content operations with many editors, formal approvals, compliance, and scale.
- Multi-site management: a master + per-country/region replicas with automatic localization
- Multi-language with live copy + translation workflow (MT + human review)
- Content Fragments + Experience Fragments to reuse structures across sites
- Universal Editor (new): visual WYSIWYG authoring pointing to any frontend stack (React, Next.js, Astro)
- Edge Delivery Services: Lighthouse 100 out-of-the-box, global CDN
- Editorial workflows with multi-level approvals and publishing calendar
- Personalization with Adobe Target (A/B/N testing + Real-Time CDP audiences)
- Headless GraphQL APIs for mobile apps and custom frontends
- Compliance: SOC 2, ISO 27001, GDPR-ready
2024+ release
AEM Sites with Edge Delivery Services
Edge Delivery Services is AEM Sites' newest architecture. It completely changes the paradigm: instead of JSP/HTL rendered by Java servers, content lives as markdown docs on GitHub, is served from global edge workers, and authoring is done in Google Docs or Microsoft Word. Result: sites with out-of-the-box Lighthouse 100, deploys via git push, and a lower entry curve for non-technical editors.
- Performance: Lighthouse 100 on LCP, CLS and TBT out of the box
- Authoring in Google Docs / Microsoft Word / SharePoint
- Global edge hosting with 300+ POPs, zero infra to operate
- Git-backed content — versioning, rollback, review on GitHub
- Custom blocks in vanilla JavaScript (no heavy frameworks)
- Native A/B testing with Adobe Target and Experimentation
Decision
Edge Delivery vs traditional AEM as a Cloud Service
Both are official AEM Sites editions. The choice depends on the case.
- Edge Delivery: ideal for corporate, content-heavy sites, non-technical editors, performance-critical. Lower TCO. Fast launches.
- AEM as a Cloud Service (traditional): ideal for sites with complex rendering logic, deep commerce integrations (AEM storefronts), multi-domain tenants with existing enterprise authoring.
- Hybrid: traditional AEM for the core + Edge Delivery for agile sub-sites (campaigns, microsites).
Delivery
What we do on an AEM Sites implementation
A typical enterprise implementation takes 4-9 months. Our delivery includes:
- Information Architecture: page tree, content model, taxonomy
- Reusable Content + Experience Fragments across sites
- Block/component development (Edge Delivery or HTL/Sling for AEMaaCS)
- Multi-site + multi-language with Live Copy + translation integration
- Integration with AEM Assets (DAM) + Adobe Target (personalization)
- Editorial workflow setup + per-group permissions
- Performance tuning: Core Web Vitals, caching, image delivery
- Migration from the prior CMS (WordPress, Sitecore, Drupal, legacy)
- Training for client editors + developers
Frequently asked questions
What is Adobe Experience Manager Sites?
AEM Sites vs WordPress / Drupal / Sitecore?
What is Edge Delivery Services?
How much does AEM Sites cost?
What is AEM Universal Editor?
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