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Adobe Experience Cloud · AEM Assets

Adobe Dynamic Media — image and video delivery at scale

Adobe Dynamic Media is the AEM Assets service that automatically delivers image and video optimized for every device, resolution and context — with AI smart crop, deep zoom, 360° spins, adaptive video and global CDN. Natively integrated with Adobe Commerce for product media: one master image, infinite delivery. WolfSellers implements Dynamic Media on AEM as a Cloud Service and integrates it with the storefront.

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Definition

What is Dynamic Media?

Dynamic Media is the media (image + video) delivery engine built into Adobe Experience Manager Assets. It solves a concrete eCommerce problem: you upload a high-quality master and need to serve it in 10 different sizes, 5 aspect ratios, converted to WebP/AVIF, with smart focus on the product — all automatically, with no designer work.

It also handles video: upload an MP4 master, Dynamic Media generates HLS/DASH variants per bitrate, thumbnails, responsive playback. Same master → infinite adaptive delivery.

Capabilities

What Dynamic Media solves

Dynamic Media is much more than a CDN. It applies transformations, composition, and automatic logic on top of the original assets.

  • Smart Crop: Adobe Sensei detects the subject (product, person, text) and auto-crops with focus on it
  • Smart Tags: automatic asset taxonomy with AI (useful for internal search)
  • Image Presets: define 'thumbnail-square', 'hero-banner', 'pdp-zoom' once and apply to thousands of assets
  • Spin Sets (360° views): upload multiple angles, Dynamic Media generates the interactive rotation
  • Adaptive video streaming: HLS + DASH with automatic bitrates
  • Interactive Images / Video: clickable hotspots linking to PDPs or quick-view
  • Automatic format: AVIF/WebP/JPEG by browser support, with fallback
  • Global CDN included (Adobe Fastly)
  • Cryptographic URL signing to prevent hot-linking

Integration

Dynamic Media + Adobe Commerce

Adobe Commerce has native integration with Dynamic Media: instead of uploading 6 variants of each image into the catalog, you upload one master to AEM's DAM and the storefront consumes the Dynamic Media URL with transformations as query params. Direct benefits: less Commerce storage, less editorial work, better performance (smaller images automatically).

  • Bidirectional sync Commerce catalog ↔ AEM Assets
  • PDP zoom with on-demand high-res image
  • Responsive PLP thumbnails with automatic smart crop
  • PDP video with adaptive streaming
  • 360° spin for products that need it (footwear, cars, jewelry)
  • Adobe Commerce Page Builder with Dynamic Media drag-and-drop

Concrete cases

Where Dynamic Media shines

Dynamic Media is overkill for small catalogs. Where it's worth the cost:

  • Catalogs >5,000 SKUs with multiple images per product
  • Multi-country operations where each market needs different sizes/languages
  • Media-heavy industries: fashion (multiple angles + video), furniture (zoom), footwear (360°), cars, jewelry
  • Brands investing in creative content that needs asset reuse across web + apps + marketing
  • Sites with Core Web Vitals as a KPI — Dynamic Media serves AVIF/WebP with global CDN

Frequently asked questions

What is Adobe Dynamic Media?
Adobe Dynamic Media is the Adobe Experience Manager Assets service that automatically delivers image and video optimized for each device and context. It applies AI smart crop, zoom, 360° spins, adaptive video streaming, automatic format (AVIF/WebP/JPEG) and global CDN delivery. Used as the media backbone for Adobe Commerce and AEM sites.
Is Dynamic Media the same as a CDN?
No. A CDN (Cloudflare, Fastly) only caches and distributes static files. Dynamic Media applies on-the-fly transformations: a single master image is served in 10 sizes, 3 formats, with smart cropping, optimized compression. The CDN is part of the service, but the core value is automatic transformation + AI.
How much does Dynamic Media cost?
Sold as an add-on to AEM Assets (not standalone). AEM Assets + Dynamic Media runs $150k-400k USD/year in enterprise scenarios. Licensed by bandwidth + assets + transformations. Worth it when you have a heavy image catalog or critical video — for small catalogs, a traditional CDN + a lib like sharp/Imgix is enough.
How does it integrate with Adobe Commerce?
Adobe Commerce has out-of-the-box Dynamic Media integration since 2.3. The Commerce catalog syncs with AEM Assets (one master per SKU), and the storefront consumes Dynamic Media URLs with transformations as query params. Saves Commerce storage + editorial work + improves frontend performance.
What is Smart Crop?
Smart Crop is the Dynamic Media feature powered by Adobe Sensei AI that automatically detects the image subject (product, person, text) and crops with focus on it for each aspect ratio without losing the important part. Critical when you serve the same image in hero banner (16:9), PLP thumbnail (1:1), and mobile (9:16) — without Smart Crop, the master image gets cropped and loses the product.

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